Out of the overseas career nearly 8 and half years was with one of the leading and fastest growing Middle Eastern airlines, fulfilling their brand management global media strategies and marketing communication executions. With the key competencies, the achievements were to place Qatar Airways on the global aviation map, and push the brand into consumer consideration set. Mastering major space ownership across global media and with specialized media delivered efficient campaigns and huge savings. The year on year brand recognition growth and incremental cash savings accumulated were the biggest achievements. Over 15 years of media experience specialized in International media planning and execution of global campaigns throughout global media with the use of various media types such as Online, television, Print and outdoor. Managing media planning buying agencies in different parts of the globe while maintaining consistency, Brand awareness growth and feeding tailor made creative assets from creative agencies. Study pre post research, identify areas of development and enhance communication. Campaign management for internal and external stakeholders such as PD, REVMAN, Alliances, Commercial, Airports/ tourism authorities, Boeing, Airbus, Oneworld and other industry partners . Lead creative process for branding initiatives for specialized media campaigns, global industry specific events and exhibitions ; World Travel Market ,Arabian Travel market, ITB Berlin, ITB Asia, Dubai Airshow, Paris Airshow, Farnborough Airshow.