ABCDE – Art Based Creative Director (Executive), wannabe cartoonist, amateur photographer, insomniac, and designer currently masquerading as a strategically driven creative director with over 20 years of experience since majoring in graphic design from JJ School of Art in Mumbai, India. Helped launch and brand-build the national airline, a global coffee brand, sausages, beer, jewellery, bathware, banking, telecom and social projects for Poppy Day, UNICEF, and Women in Need, to name a few. Worked in McCann Offices in Bangkok, Spain and New York. Awarded locally, internationally and still counting.